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Responsible product manufacturing, quality, and comfort are the foundation of our designs. Our products solely consist of premium fabrics sourced from the world’s first-class suppliers – ensuring breathability, lightweight, elasticity, comfort, and softness. They maintain their performance even after prolonged and repeated washing and wearing.
Our vision extends beyond the aesthetics and performance of our products, we are committed to sustainability. This means that throughout the entire production process, we strive to be human, animal, and environmentally friendly, never compromising the environment in the pursuit of crafting goods.
We're not just merely paying lip service to this - the following four principles form the underlying logic for our fabric selection. They assist us in building a fabric profile so we can clearly identify the materials usded in various products. Furthermore, they allow us to identify and collaborate with fabric suppliers who share our common values and beliefs.
Under these four principles, we select key fabrics to explain, enabling you to make thoughtful choices while shopping.
Compared to conventional farming practices, Regenerative Organic Certified® cotton farms adopt traditional organic agricultural practices by establishing a farm management system that works in harmony with nature. Practices like pasture-based systems, organic bio inputs, cover cropping, intercropping, low soil tillage and more are implemented to flourish the biodiversity and restore the health of soil by improving the organic content over time. Healthy soil traps carbon, and sequesters it back into the soil, which could help mitigate climate change. Holistic regenerative systems also extend to the humane treatment of animals and social equity through the provision of fair conditions and healthcare for all farmers and workers involved.
Currently our first pilot of Regenerative Organic Certified® cotton farming in India, Madhya Pradesh, has achieved the Bronze level of certification and with a long-term commitment we aim to scale its certification to Silver and Gold levels in the future, with continuous improvement in the farm management systems.
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